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In this new book, published by Kogan Page, bestselling author Matt Haig looks at 100 winning brands
Augmented reality increases sales conversions and perceived price points of products, writes Matt...an intriguing technology and it s a tool that switched on sales people should take advantage of. Matt ...
The new television spot for Visa gets Matt Williams into the Olympic spirit but Jeremy Lee sees...PICK OF THE WEEK Matt Williams is pleased that Saatchi Jeremy Lee says the spot lives up to its subject matter: “If you’re going to rip off the sublimely brilliant Steve Coogan/Rob Bryden vehicle The Trip, at least try to do it well. But this spot doesn’t. While a new approach for Bernard ...
endorsing it misbehaves, Matt Williams, director at Ipsos MORI Reputation Centre, looks at the potential...when creating links with celebrities. Matt Williams, director at Ipsos MORI Reputation Centre ...
advantage, write Charlie Skinner, client director at Brand Potential, and Matt Taylor, head of innovation...! Charlie Skinner, client director at Brand Potential, and Matt Taylor, head of innovation at Future ...
With X Factor's Matt Cardle sitting atop the UK charts, and the show clearly TV's stand out
Brand Failures is a riveting look at how such disasters occur. For the first time we re given the inside story of 100 major brand blunders that make for jaw-dropping reading. Matt Haig approaches his ... to the brand graveyard. A tour of Matt Haig s fascinating hall of failure will alert you to potential dangers ...
The PRCA's annual benchmarking survey has revealed that overall fee incomes and salaries have gone up, despite the economic downturn.
The first quarter IPA Bellwether Report has revealed that budgets in the category that includes PR have once again dropped more than in any other marketing discipline, despite marketing budgets generally heading upwards.
Business leaders have been found to be the most important targets in promoting the global value of PR, a new survey has revealed.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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