ADWATCH: Abbey promises to turn personal banking upside down
06 Nov 2003 | by Sam Solley
as part of a widespread refurbishment. Matt Shepherd-Smith, joint managing director at TBWA\London, says ...
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TBWA Danone win puts £13m Muller work in doubt
20 Jul 2005 | by Lucy Barrett
Danone, which owns dairy brands including Actimel and St Ivel, is one of Muller's biggest rivals. The Danone business will be run out of TBWA's Paris offices but adapted for each market. Insiders claim the work will run in several countries, including the UK. However, TBWA managing director Matt Shepherd-Smith ...
The Marketing Profile: Matt Webb of Hamleys
25 Nov 2008 | by Miranda Fitzgerald
LONDON - Matt Webb's enthusiasm for Hamleys could rival that of any child. Sat around a long table
Brand Health Check: Sunday Express
01 Jun 2006
and develop a digital strategy. DIAGNOSIS 2 - MATT SHEPHERD-SMITH, CHIEF EXECUTIVE, TBWA\LONDON The ABC ...
MARKETING MIX: Pen portrait - Matt McNeamy
17 Apr 2003
Matt McNeamy is co-founder of The Reef, an integrated communications agency, which is now part...executive of The Reef, says: I am pleased to learn Matt is too busy to write properly, but depressed he ...
STOP PRESS: Holiday Autos promotes Matt Cunliffe
12 Feb 2004
Holiday Autos, the car-hire broker, has promoted Matt Cunliffe to head of marketing following a
NEWS BRIEF: Bernard Matthews hires Matt Pullen
06 Nov 2003
Bernard Matthews has hired Matt Pullen as marketing controller. Pullen was previously marketing
Opinion: The Marketing Society Forum - Do sales devalue brands?
10 Jan 2007
or letting them last too long. MATT SHEPHERD-SMITH, CHIEF EXECUTIVE, TBWA\LONDON There is more than one ...
MARKETING MIX: Marketing's Matt strikes it lucky at Euro final in Milan
31 May 2001 | by TANIA MASON
and gets all the best gift incentives. But even Mix is astounded at the good fortune of Matt Arnold ... in New York. One sector that Matt has been assigned to cover is cars ... of footballs crammed into a Ford Mondeo on display there. Sure enough, he won, and Matt is now ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
