ADWATCH: Abbey promises to turn personal banking upside down
06 Nov 2003 | by Sam Solley
as part of a widespread refurbishment. Matt Shepherd-Smith, joint managing director at TBWA\London, says ...
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It is the first brand campaign that TBWA has created since relaunching the business as Abbey last September. Matt Shepherd-Smith, the TBWA chief operating officer, said: "Too many people are confused by or unwilling to deal with finances. These ads demonstrate that Abbey understands what is relevant and important ...
as part of a widespread refurbishment. Matt Shepherd-Smith, joint managing director at TBWA\London, says ...
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