French Connection FCUKs off to join Beattie at new agency
13 May 2005 | by by Jennifer Whitehead
held the account since 1998. Matt Shepherd-Smith, managing director of TBWA\London, said: "Given ...
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CHI appoints Davies to head New York
19 Oct 2007 | by James Hamilton
Matt Shepherd-Smith, who was promoted to chief executive. Previously, she was the joint managing ...
The Marketing Profile: Matt Webb of Hamleys
25 Nov 2008 | by Miranda Fitzgerald
LONDON - Matt Webb's enthusiasm for Hamleys could rival that of any child. Sat around a long table
Trading Places: This week's people moves in advertising, marketing and media
09 Jul 2010
Advertising Drew Burdon , the group head of digital at BD Network, has been hired as head of digital strategy at DDB UK and Tribal DDB . ( Campaign ) Matt Shepherd-Smith , the former chief executive of TBWA\London, has joined Big Al's Creative Emporium as its third partner. ( Campaign ...
Natural leader - Nick Craggs marketing director, AdidasArea North
16 Nov 2005 | by Drew Barrand
do is true to the core. It is a role that requires me to be firm.' TBWA\London's Matt Shepherd-Smith ...
Augmented reality and sales conversions
14 Oct 2011 | by Matt Trubow
Augmented reality increases sales conversions and perceived price points of products, writes Matt...an intriguing technology and it s a tool that switched on sales people should take advantage of. Matt ...
Pick of the Week - John Lewis/Adam & Eve
17 Nov 2011
Matt Williams thinks that Adam & Eve's "long wait" spot for John Lewis is easily the winner..."This is not only a brilliant festive ad but also one of the best TV ads of the year overall. It's a lovely story that is told brilliantly and I'm not at all surprised with the reaction that it's already sparked from the public." The ad was written and art directed by Matt Gay and John Long ...
Marmite man moves to head up skincare
19 Aug 2010 | by John Reynolds
Marmite marketing boss Matt Burgess is to move within Unilever to head up its UK skincare division....to Matt Close, Unilever s vice-president of marketing for its home and personal care division in the UK ...
Lowe pair quit shop after three months to join Karmarama
09 Jan 2004 | by Rachel Gardner
The communications agency Karmarama is continuing its expansion by hiring the creative pair Matt...and VH-1 into retained accounts. "We took Matt and Vic on because we were impressed with the way ...
Think BR: Another shift in the balance of brand vs retailer power?
21 Jul 2011 | by Matt Butcher
Brands looking for a greater share of sales control should think about digital coupons, writes Matt...distribution of their own offers - and coupons are a good place to start. Matt Butcher, director, PIMS-SCA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
