Mastercard 'world Mastercard' by McCann Erickson
12 Apr 2010
Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims to promote the credit card's "World MasterCard" platform.
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In an animated spot by McCann Erickson New York, a group of forest creatures aim to get people
Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims to promote the credit card's "World MasterCard" platform.
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The campaign, created by McCann Erickson, launches nationwide on TV and online on 19 March. ...
The ad was created by McCann Spain in cooperation with McCann Bulgaria/Italy, The new TV ad uses a series of montage of images from the brand s famous past, as well as the soundtrack from its famopus "hilltop" ad, "I d like to teach the world to sing". An integrated marketing campaign ...
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