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The global electronics giant Hitachi has appointed McCann Erickson Birmingham to its pan...The move follows a pitch, which kicked off in May, and will see McCann work on a new corporate campaign to help reinvigorate the Hitachi brand in its key European markets. Work will initially revolve around TV, press and digital, and is understood to focus on how Hitachi puts innovation at the heart ...
McCann Erickson has scooped the US creative account for the grocery retailer Aldi. Working out...The retailer spent $16 million on advertising up to November last year, a huge increase on the $3 million spent during 2007. It has around 1,000 US stores, with 75 due to open this year, including its first location in New York City. McCann Manchester already works on the Aldi business in the UK. ...
Sister agencies McCann Erickson and UM London have won the £5m creative and media planning...of the Tempur brand, and drive in-store trials across the UK. McCann Erickson will create 30-second TV spots ...
LONDON - McCann-Erickson Worldwide is to resign the £213m Reckitt Benckiser account as a result...handles Reckitt Benckiser rival SC Johnson's worldwide business. McCann handled Reckitt brands ... . Following its appointment to the business in July 2000, McCann set up a dedicated London-based unit close ... to staff at McCann who were employed on the Reckitt Beckiser account. Reckitt Benckiser has not yet ...
Pfizer has spilt the pan-European advertising duties for its Viagra drug between JWT and McCann...advertising account. McCann Erickson will be responsible for handling Viagra s advertising activity, while ... , JWT and McCann Erickson refused to comment. ...
Aldi, the German discount retailer, has picked McCann Erickson Manchester to make it a bigger...The media account has moved to Universal McCann Manchester from MCS. Budgets are undisclosed, although the company is committed to spending 500 million in opening a further 172 stores over the next five years. Sue Little, the McCann chief executive, will run the account along with a 25-strong team ...
into Interpublic Group's Universal McCann....Bonnie Tyler promoting the World MasterCard . In the TV spot, created by McCann Erickson, Tyler ... The account was previously at Omnicom's GSD M/Idea City, Texas, and is the final piece of the worldwide Mastercard media jigsaw for Universal McCann. MasterCard, in a statement, said it had "enjoyed ...
McCann London's managing director, Nick Constantinou, has left the agency after just under two...Constantinou, who is in talks about other jobs within Interpublic, joined McCann London in July 2010 from AKQA. His appointment was billed at the time as part of a three-year plan to evolve ... for the agency. In 2008, Constantinou was appointed to the UK general manager role. Constantinou joined McCann ...
McCann Worldgroup is understood to be in talks with the independent direct marketing agency...of an aggressive acquisition drive by McCann Worldgroup. Last month, it acquired the interactive design agency AllofUs, which retained its name but now sits within the McCann London building. Meteorite and McCann ...
Toshiba has appointed McCann Enterprise, a division of McCann London, as its lead creative agency...McCann Enterprise picked up the 3 million business without going through a formal pitch process. The agency will initially develop a campaign for Toshiba's portfolio of consumer electronics products ... of 98,000 feet. Matt McDowell, the regional marketing director at Toshiba, said: "McCann Enterprise ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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