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LONDON - The Camping and Caravanning Club has appointed McCann Erickson Communications House to its.... Marketing and communications director Matthew Eastlake oversaw the appointment of McCann Erickson. The Club is growing at an accelerated rate and as a result has a wide business brief. McCann Erickson has ...
LONDON - B&Q has appointed McCann Erickson to handle its £40 million advertising account....The appointment follows a review handled by the AAR which saw McCann Erickson pitch against Rapier, WCRS, MCBD. JWT was the incumbent on the account since 2003, but the agency did not repitch for the business. The DIY retailer called the review in January, and appointed Rapier to work on a strategic ...
LONDON - Subway, the global sandwich franchise chain, has assigned McCann Erickson and Momentum...The pitch was handled by the AAR and will see the McCann handle TV, with Momentum managing point of sale and digital marketing activity. Subway had previously worked with Glasgow-based Frame, which developed the chain's 'Sub of the day' positioning in 2006. The incumbent participated in the pitch along ...
agency, followed by McCann Erickson and DLKW.
LONDON - The London Organising Committee of the Olympic Games (LOCOG) has hired McCann Erickson...McCann Erickson will be tasked with handling all 2012 advertising, promotion and digital marketing. The agency beat WPP Group, which had been tipped by insiders, to the account. The deal will see McCann Erickson become an official sponsor to the Games and will pay around 10m in value-in-kind services ...
LONDON - General Motors (GM) has appointed McCann Erickson Frankfurt to handle the £70m advertising
agency, closely trailed by DLKN and McCann Erickson. The agency's work for Sainsbury's was the main...59 49 3 McCann Erickson 58 39 4 M C Saatchi 55 41 5 Fallon London 48 49 6 RKCR ...
LONDON - General Motors has consolidated its £30m UK retail advertising account into McCann...parent company, recently appointed McCann Erickson Frankfurt to its 70m account to create the launch ... previously handled by DLKW and Luton-based agency BMB. McCann Birmingham will begin working on the account ...
LONDON - The Co-operative Group is reviewing its £16m advertising account, currently held by McCann..., but McCann Erickson will not re-pitch for the business. It comes just five months after McCann created a ... . The Co-operative appointed McCann Erickson in December 2004, following its decision to position each of its businesses under a single brand. McCann Erickson was tasked with developing the overarching brand ...
agency McCann Erickson, reflecting the inspiration for some of the era's most memorable moments
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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