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World: New-business Analysis - $1.5bn Nestle becomes biggest account in play

: Berlin Cameron/Red Cell, NY; DDB, NY; McCann Erickson, NY; The Martin Agency, Richmond Incumbent: TM ... Consultant: None CLIENT: PFIZER (Viagra) Task: Creative, US Budget: $100m Winner: McCann Erickson, NY Shortlist: Cline Davis Mann, NY; McCann Erickson, NY; Merkley Partners, NY Incumbent: Cline Davis ...

McCann-Erickson hires Chris Blazye

McCann-Erickson has continued the shake-up of its planning department with the appointment of Chris...Blazye has been hired to add strength to McCann's strategic offering, with specific focus on its Nescafe account. The move follows the recent hiring of Red Cell's Julian Saunders as executive planning ... this is a pretty good move for me as McCann has a grown-up planning department with a wealth of experience ...

Nestlé Waters 'Arrowhead' by McCann Erickson

In an animated spot by McCann Erickson New York, a group of forest creatures aim to get people

Burger King and McCann-Erickson to part

LONDON - McCann-Erickson is losing its Burger King account, but other Interpublic agencies could

Heineken 'music' by McCann Erickson Dublin

in this fast-paced TV ad from McCann Erickson Dublin.

McCann-Erickson's London chief Hunton tenders resignation

Chris Hunton has resigned as the chief executive of McCann-Erickson London and is set to leave...McCann has started telling clients including Bacardi and Cereal Partners, but no further details were available as Campaign went to press. Hunton, 43, joined McCann in 1999 as its deputy managing ... to chief executive of the London agency by McCann's then European chairman and chief executive, Ben Langdon ...

McCann Erickson wins Shreddies digital account

LONDON - Nestle's Cereal Partners has picked McCann Erickson to handle digital advertising for its...Normal 0 0 1 55 317 2 1 389 11.773 0 0 0 The agency won the business following a pitch against two undislosed agencies. McCann will now be briefed to create a digital campaign based around the "knitting nanas" TV work that it produced two years ago. The work ...

Ingram resigns as McCann-Erickson chief executive

as chairman and chief executive of McCann-Erickson UK....of McCann-Erickson EMEA, confirmed her departure but declined to comment further. Insiders expect Langdon ... . McCann's lacklustre creative reputation has been further dented by a failure to get on the pitch list ... in to compete with McCann on advertising for Coca-Cola original. Langdon is thought to be restructuring McCann ...

McCann-Erickson set for two major reviews

McCann-Erickson has been dealt a double blow with news that key clients Birds Eye and Bacardi...to be close to finalising a shortlist. The reviews come at the end of a turbulent year for McCann ... , and its European planning chief, Paul Twivy, were among the other senior departures. McCann's UK ... to affect McCann's hold on the main Bacardi account. The news comes as a fresh blow to McCann, and follows ...

McCann-Erickson in advertising deal with cable giant Cox

NEW YORK - Universal McCann, the media planning and buying arm of McCann-Erickson, has signed a...-on-demand channel in San Diego, California. The FreeZone, which will launch in August, will see Universal McCann ... conceived by UM Futures, the Universal McCann digital television unit. Mitch Oscar, senior vice ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.