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McCann Erickson has confirmed that Rupert Howell, the chairman of McCann Erickson UK & Ireland
This McCann Erickson spot for Mastercard won the March award, held by the Aerial Awards in association with Campaign. The judges, Mick Mahoney and Andy Amadeo, singled out the Mastercard work for holding listeners' attention from beginning to end. They said: "Looking at the script, this could have ...
The colours in this rather sexy ad for Magnum are stunning. It really takes you through the "journey of the senses" from sound, aroma, touch, vision and taste. Really quite something for an ice cream ad. That it is from McCanns London is another surprise. ...
McCann Erickson has appointed Simon Sikorski as the senior account director for Europe, the Middle
The Mastercard Christmas ad from McCann Erickson London captures the genuine emotion of real people
In its latest UPS work McCann Erickson has brought back Jean Reno's time travelling character. The ad, the first of five, promotes the company's Quantum View technology, which allows customers to track where their parcel is. Reno visits a warehouse and shows a stressed manager, who is looking for a ...
Maestro, the debit card from MasterCard, continues the war on cash with a new burst of activity as part of its New cash campaign. The campaign continues to position Maestro as the payment method of the future and the modern-day replacement for cash. The campaign was devised by McCann Erickson ...
Children's perspectives on the value of families spending time together are highlighted in Bisto's latest television advertising campaign by McCann Erickson. The campaign, for the brand's new range of cooking sauces, follows on from a drive for Bisto last year to encourage families to spend one night a ...
Credit card spending in the next three months is predicted to fall 10% on last year, so Mastercard is putting £1.5m into a campaign to encourage consumers to put their Christmas shopping on plastic. The ads centre around the lengths people go to to hide gifts from their loved ones at Christmas. Four...
To support its sponsorship of the 2006 Fifa World Cup Mastercard has developed a TV spot that doesn't use any football stars nor show any football action. Instead the ad demonstrates the fever and excitement that fans from around the globe feel when supporting their national teams. Backed by the song...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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