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Consumer PR: Targeting the next generation

agency, McCann-Erickson.' Members of WS's consumer, public affairs, issues and corporate teams all work ...

INTERNATIONAL: DuPont review leads to agency talks

It is understood Weber Shandwick is working with Interpublic Group sister ad agency McCann-Erickson, while DuPont PR incumbent Rowland Communications is believed to be handling the PR for a pitch by Saatchi Saatchi. It is unclear which PR firms may have been hired to team up with the other ...

INTERNATIONAL BRIEF: Interpublic CEO to head flagship ad unit

NEW YORK: Interpublic CEO John Dooner is to head the company's flagship McCann-Erickson ad unit

INTERNATIONAL: McCann-Erickson launches PR arm in Holland

AMSTELVEEN: McCann-Erickson is launching a PR arm for its advertising business in The Netherlands...of the firm's first Netherlands PR chief. Former Text 100 EMEA vice-president Corien Niezing joined McCann-Erickson ... for creating a PR offering for McCann-Erickson Advertising in the region. Niezing said: 'We have realised ... integrated campaign, handling the PR element for ad client Barcardi Breezer. She reports to McCann-Erickson ...

Editorial: Mergers made in Manhatten

The news that IPG is following the WPP strategy of merging its marketing services arms into two clear advertising and PR brands should give M&A advisers reasons to be cheerful. Shortly after finishing the merger of Lowe and Lintas to add to its McCann-Erickson ad agency, WPP began its ...

PR merger to lift Shandwick tally

the Manchester and Bristol offices of McCann-Weber PR into Shandwick's UK operations and rebranding the remaining two as McCann-Erickson. The offices in Birmingham and Edinburgh will revert to using the name ... and Edinburgh PR arms of McCann-Erickson are said by Dewhurst to be too embedded in the advertising agency. ...

Shandwick lands UK education PR

to Shandwick public affairs and its sister advertising agency, McCann-Erickson....to Shandwick public affairs and its sister advertising agency, McCann-Erickson. The British Council ... initially briefed McCann-Erickson and Shandwick to devise a single brand for British universities, further ... two. Byrne will work closely with the account team at McCann-Erickson and report to Allan ...

STOP PRESS: New name for McCann-Erickson PR

McCann-Erickson Public Relations, the PR arm of advertising firm McCann-Erickson UK, has changed...McCann-Erickson Public Relations, the PR arm of advertising firm McCann-Erickson UK, has changed its name to McCann-Weber Public Relations to reflect its relationship as a sister company to Weber PR Worldwide. The name change will not affect the management structure of the consultancy ...

AMV signals PR interest as Frew moves to board.

McCann-Erickson and Bozell Worldwide, AMV is keen to build its PR interests. It is believed ...

THIS WEEK’S BIG QUESTION: What are the pros and cons of being owned by an ad agency?

the acquisitions we need and which we couldn t do on our own. McCann Erickson is the largest of the agency global ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.