31 May 2012
pitch has gone into research, leaving VCCP and McCann London, awaiting a final decision. Much like Coral ...
31 May 2012
Monarchist or not, the Jubilee festivities this weekend promise to be historic, and a campaign by McCann London and its sister agency UM has got us feeling jubilant. The spot is designed to raise awareness of the Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours ...
24 May 2012
| by Katherine Levy
brands use in addition to the printed format. McCann London has created a campaign to support ...
24 May 2012
, McCann London...and advertising respectively? SH: McCann Erickson wouldn't have me. TR: I can't exactly remember, but I'm glad I ...
24 May 2012
on their products," Jon Tipple, the former McCann London head of planning who is now FutureBrand's European chief ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...Barbara Windsor, Phil Vickery and Hugh Fearnley-Whittingstall also appear.
Universal McCann ...
marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...
doors to organise community celebrations."
McCann London's creative directors Matt Crabtree and Simon ...
22 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
McCann Erickson/Mindshare
38
6
-6
Birds Eye
Abbott Mead Vickers BBDO/ Carat
35 ...
Mother/OMD UK
18
19=
( )
Maybelline
McCann Erickson/ ZenithOptimedia
17 ...
17 May 2012
VCCP and McCann London are waiting to hear the result of the recent £7 million AA pitch....A decision is expected as early as next week. McCann was responsible for creating the AA campaigns that featured John Cleese playing an incredulous man amazed at the home emergency services the company offers ...
all of the longlisted agencies: JWT, Karmarama, McCann London, SapientNitro, TBWA Group, VCCP and WCRS ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
McCann-Erickson/ Mindshare
23
19
( )
Airwick
Euro RSCG London/ ZenithOptimedia ...
( )
Homebase
Leo Burnett/Mindshare
26
15=
( )
L'Oreal (Recital Preference)
McCann Erickson/ ZenithOptimedia
25
15=
( )
Adidas
Sid Lee/Carat
25
17 ...
10 May 2012
| by John Tylee
.
MacLennan believes such comparisons are irrelevant. "Clients don't care if you're a micro-network or McCann Erickson," he claims. "They want choice and we offer a genuinely different one. I'd even like to think we ...