Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
30 Apr 2012 | by Sarah Shearman
advertising duties on the eight brands from Dare and 101 into McCann London and JWT London. Follow Sarah ...
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...Barbara Windsor, Phil Vickery and Hugh Fearnley-Whittingstall also appear. Universal McCann ... marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ... doors to organise community celebrations." McCann London's creative directors Matt Crabtree and Simon ...
Campaign Viral Chart: Dancing toddler knocks Kony off top spot
30 Mar 2012 | by Ben Hall
of imagination' by McCann Erickson 10,135 shares this week All time: 16,011 shares ...
Opinion: Can Friends Reunited claw its way back into the mainstream?
28 Mar 2012 | by Paul Evans
not be the "silver bullet" it is believed to be though. According to Universal McCann's Wave 6 research, although ...
Latest arrivals expected to take Initiative higher
08 Mar 2012
Barclays marketing director and the president of the G14 region at sister agency Universal McCann, promoted ... colleague, David Chance) as its commercial director. 2009: Joins Universal McCann as its EMEA president ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
a "client council" , appointing Nick Brien, chief executive of McCann Worldgroup, and Wendy Clark ...
Iris launches Urgent Genius Weekender II
01 Mar 2012 | by Ed Owen
include BBH Labs, Made By Many, Crispin Porter Bogusky, Wieden+Kennedy, McCann Erickson, LBi, DDB, Grey ...
Appointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
McCann London took inspiration from horror movies for its recent campaign for the AA's Home...of the ad, an AA engineer appears to fix the family boiler. Matt Crabtree, creative director at McCann ...
Campaign Viral Chart: 'the bark side' rises for VW
27 Jan 2012 | by Ben Hall
2. Coca-Cola 'si lemhaf' by FP7 McCann, Tunisia 58,384 shares this week All time: 139 ...
L'Oreal Paris 'false lash telescopic' by McCann
23 Jan 2012
The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line Off The Scale . The 30-second TV spot, directed by Joe Roman through Knucklehead, sees Cheryl invite viewers to "play on a whole new scale". ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
