Creativity and the art of collaboration
30 Apr 2010
for BMP's creative track record. As James Hamilton, a planner at McCann Erickson, observes puckishly: "Don ...
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The Work: Private View
30 Apr 2010
, MasterCard Brief: Launch World MasterCard Agency: McCann Erickson Writer: Matt Crabtree Art director ...
Close-up: Why Abbott still regrets the brief that got away
16 Apr 2010 | by John Tylee
crusade," he said. "Us younger agencies were all up against the likes of McCann Erickson and Young ...
Close-Up: Ethnic advertising to shake off 'minority discipline' tag
02 Apr 2010
McCann to target ethnic audiences for advertisers, is working with General Mills and two other high ...
Japan: Japan Reinvented
26 Mar 2010 | by Robin Hicks
. "There is a perception that Japan is a dying market," Dave McCaughan, McCann Erickson Asia ...
The Work Review
19 Mar 2010
Creative Simon Learman, joint executive creative director, McCann Erickson I have to admit, I was a little disappointed to be given four telly ads and some print to review. Hardly smacks of the market innovation we all strive for. Well, let's see if this lot can do some heavy brand lifting. I ...
Close-Up: After the pain of 2009, flat is the new up
12 Mar 2010
.80 *0.83 *234.7 *249.7 Source: The Nielsen Company/Campaign calculations *excluding McCann Erickson ... McCann 139.7 181.0 1.24 1.42 112 127 13 MPG 125.1 136 ...
Diary: Barrett gets the chop
12 Mar 2010
Universal McCann's Amanda Barrett made a heartfelt bid to join the ranks of the celebrity chefs
Diary: Hytner to the rescue
12 Mar 2010
executive EMEA of Universal McCann, has also offered informal advice to the Knights, but with the ad ...
Class of 2010
12 Mar 2010
McCann, where she worked mainly on the Coke and H&M accounts but also on L'Oreal and Johnson & Johnson ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
