Initiative and Universal McCann merge buying operations in Ireland
23 Feb 2010 | by Arif Durrani
LONDON - Mediabrands' Initiative Media and Universal McCann have merged their media buying business...The newly consolidated business will be led by Steve Baker. Initiative and Universal McCann ... as a less formal trading alliance between Universal McCann, Initiative and AFA O'Meara. The move comes as both Initiative and Universal McCann battle tough market conditions throughout Europe. Gary Birtles ...



