Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
Hegarty/ MediaCom 47 3 ( ) Aldi McCann Erickson Manchester/ Universal McCann ...
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Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
The video display ad featured the facial expressions of a number of women who appeared to be experiencing sexual pleasure. According to Reckitt Benckiser the ad was created by McCann Manchester, althought the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
a "client council" , appointing Nick Brien, chief executive of McCann Worldgroup, and Wendy Clark ...
L'Oréal Paris 'Casting Crème Gloss' by McCann London
01 Mar 2012
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
L'Oréal anti-wrinkle cream ad thwarted by MP
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The ad, which showed a close-up black and white image of Weisz, was created by McCann Erickson to promote L'Or al s Revitalift Repair anti-wrinkle cream. Jo Swinson, the Liberal Democrat MP for East Dunbartonshire, complained that the ad was misleading and believed that the image of Weisz had been digitally ...
L'Oreal Paris 'false lash telescopic' by McCann
23 Jan 2012
The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line Off The Scale . The 30-second TV spot, directed by Joe Roman through Knucklehead, sees Cheryl invite viewers to "play on a whole new scale". ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
18.32 30.7 14 - L'Oreal McCann- Erickson/ Zenith Optimedia 13 116 ...
Maybelline 'catwalk to the sidewalk' by McCann London
19 Oct 2011
The idents, developed by McCann London, consist of a succession of colourful vignettes comprising fast-moving visuals that aim to bring "the catwalk to the sidewalk". The work was written by Trusha Naidoo and art directed by Rob Brown. Post-production was through Chrome. ...
Adwatch (July 27): Top 20 recall - Persil all washed out?
27 Jul 2011 | by Toby Horry, Managing partner, Dare
'Oreal Revitalist Repair 10 McCann Erickson/ ZenithOptimedia 33 7= -5 McDonald ...
New Old Spice guy Fabio challenges original hunk to duel
26 Jul 2011 | by Sara Kimberley
's Not Butter' ad by McCann Erickson New York. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
