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Appointment to View: How the AA made its own horror film trailer

McCann London took inspiration from horror movies for its recent campaign for the AA's Home...of the ad, an AA engineer appears to fix the family boiler. Matt Crabtree, creative director at McCann ...

Mindshare set to take £12m Post Office media while UM London poised for Royal Mail

. Both Mindshare and Universal McCann referred calls to the Royal Mail Group. A spokesman ...

Media Bitch's Diary 19 January

suck in their stomachs, makes Sony Erickson hold the line, goes hack for Bauer and Googlewhacks

Marketing's Adwatch of the Year 2011

18.32 30.7 14 - L'Oreal McCann- Erickson/ Zenith Optimedia 13 116 ...

HTC kicks off £100m hunt for lead global agency

the business in July. The agency replaced McCann London just five months after the Interpublic shop was hired ...

A Social Adventure: why events need social media

have to tell people about it before it becomes 'real'. McCann Erickson Worldgroup sums up this trend ... the experience economy to the social economy McCann Erickson Worldgroup conducted a worldwide study this year ... information. Source: 'The truth about youth', McCann Erickson Worldgroup DIVINE CHOCOLATE ...

The BR 200 July 2011: The web's most influential bloggers (51-100)

6031 79 PR Breakfast club 5919 80 McCann Erickson Bristol 5877 81 Blaise Grimes-Viort 5839 ...

Cooper joins W&K to take global Nokia role

was a creative director at McCann Erickson. W K has also appointed Ben Terett as its design director ...

Adwatch (9 March) - Top 20 Recall: Is the new British Gas ad switched on?

VCCP/ZenithOptimedia 29 15= ( ) Nescafe 3-in-1 McCann Erickson London ...

AA 'faulty shower' by McCann London

The AA has launched a campaign starring John Cleese to promote its new Home Emergency Response service.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.