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-2002) Managing partner, McCann Erickson (2002-2003) Marketing director, Papa John's Europe, then various ...
The agency picked up the business following an internal review conducted by Saga towards the end of last year. Previously Saga had worked with a number of agencies on specific advertising projects, including McCann London and DCH. VCCP will now develop a new campaign that aims to change perceptions ...
Spacey appears as a slick designer type, a creative screenwriter and a Malibu family guy and finally as himself in one of a series of American Airlines ads by McCann London that break on UK television on 12 November at 6.05pm on ITV1. The campaign was directed by Chris Palmer of Gorgeous ...
The push will feature brand ambassador Kevin Spacey and focus on the carrier s customer service and business- and first-class options. The campaign, entitled The Individual , has been created by McCann London and flags up additions to the carrier s offering. The ad shows Spacey playing four characters ...
last successfully re-pitched for the account in August 2008, beating Zed Media and Universal McCann ...
The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...
destinations, performance and reliability," Jon Tipple, the head of planning at McCann London, says. Tipple ...
6031 79 PR Breakfast club 5919 80 McCann Erickson Bristol 5877 81 Blaise Grimes-Viort 5839 ...
= ( ) Vauxhall McCann Erickson/Carat 27 17= ( ) Go-Cat DDB UK/ZenithOptimedia 26 ... 'Oreal Excellence Cr me McCann Erickson/ZenithOptimedia 25 20 ( ) KFC Bartle Bogle ...
", TBWA for John Smith's "dog show" and McCann London for its "I Can't Believe It s Not Butter" work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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