Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
card, a third of the size of a normal credit card, which can be stuck to the back of a mobile phone ...
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Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...
Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
Weeks admitted Dennis Publishing first designed its own app for The Week based closely around the weekly printed magazine, but went back to the drawing board and a third party specialist after failing to impress a focus group before launch. The app was then re-designed by Clear Left, a user experience ...
Olympic hurdler stars in online rail safety campaign
09 May 2012 | by Sarah Shearman
is repeated another three times, with the addition of more rain and trip hazards. On Greene's third attempt ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
/OMD UK 38 8 -3 Virgin Media Rapp/Fifty6 37 9 ( ) Burger King ...
McDonald's prepares Great Tastes of America menu
01 May 2012 | by Sara Kimberley
McDonald's is launching an ad campaign to promote its annual 'Great Tastes of America' burger...-themed burger each week in their local McDonald's. Each week, the townsfolk will adopt a different icon from ... , the Arizona Nacho Grande and the New York Classic burgers, respectively. The four near identical 30-second ...
VIDEO: Can the public name the Olympic sponsors?
18 Apr 2012 | by Georgina Brazier
said: "I think it's the ones that are normally associated with the Olympics, ones like McDonald ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
=) Lynx Bartle Bogle Hegarty New York/ Mindshare 37 6 ( ) McDonald's Leo ...
Virgin Media pulls Doctor Who TV ad after BBC row
17 Apr 2012 | by Matthew Chapman
Worldwide argued that the creative still broke BBC guidelines by appearing to endorse a third party. Virgin ...
McDonald's kicks off grassroots football push
02 Apr 2012 | by Sara Kimberley
McDonald's is launching a TV ad to promote its grassroots football sponsorship....by Richard Tindall from Tantrum and produced by Jeannine Mansell. Last month McDonald's chief ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
