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ATOC 'magic railcards' by The Red Brick Road

15 May 2012

The campaign promotes the 16-25, Family Friends and Senior railcard products, which allow customers to save a third off rail fares and receive additional benefits from partner organisations. Illustrated by Ben Kirchner and supported by the line "with 1/3 off rail fares, where will it take you ...

VW Beetle 'hitchhike with a like' by Tribal DDB Amsterdam

30 Mar 2012

Tribal DDB Amsterdam has launched an interactive online game for Volkswagen, featuring the third

McDonald's 'come as you are' BETC Paris

06 Mar 2012

BETC Paris has created the next phase in McDonald's "come as you are" campaign....In the French capital, McDonald s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it. The event was filmed and can be viewed at http ...

Taco Bell 'football derby' by DraftFCB

09 Jan 2012

As the city's footballing rivals prepared to face each other in an FA Cup third-round tie, Taco Bell aimed to provoke their fans. The outdoor campaign featured digital six-sheets and adbikes to reach football supporters in the city centre, travelling to the match and near the grounds. ...

Celebrity Big Brother returns with 3.4 million viewers

06 Jan 2012 | by Maisie McCabe

Line, Toyota Yaris, Kellogg s Special K, McDonald s, Diet Coke, First Choice and Sainsbury s. When ... Brother' had an audience of 5.57 million viewers on 18 August making it the third most watched show ...

Mexico Today launches ads to entice European travellers

16 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by Ogilvy, intends to present Mexico as "more than simply a sun, a beach and a resort destination," through a series of 11 different images featuring third-party testimonials. These include a quote from The New York Times, stating: "Mexico is one of the richest in species diversity ...

Locog 'London 2012 Festival' by McCann London

02 Nov 2011

by Chris McDonald and art directed by Matt Statham. The principal photographer was Jason Hawkes ...

BPEX 'the pork promise' by BMB

14 Oct 2011

An estimated two-thirds of imported pork and pork products are produced in a way that would be illegal in Britain. The campaign aims to help consumers understand the benefits of higher welfare and to support Red Tractor pork. It urges people to look for the Red Tractor logo to be sure of buying a higher ...

Brand Republic inducts its first Hall of Famers

23 Sep 2011 | by Staff

Brand Republic has inducted the first six entrants to its Hall of Fame with Dare, Jill McDonald.... The winners on the evening were: Innovators Dare Blue Rubicon Leaders Jill McDonald, UK chief executive and president, Northern division, McDonalds Mark Cridge, chief executive, Glue Isobar ... chief executive Gordon Tempest-Hay, Katie Lee, the marketing director at McDonalds' agency leo Burnett ...

Dazed & Confused celebrates 20 years with biggest issue to date

15 Sep 2011 | by Sophie Maden

own festival of art, music and ideas, Dazed Live. "As we head into our third decade, Dazed ...

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