Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
perspective, who are around when a contract comes up and they take it,' she says, adding that about one third ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
, Shazam has achieved cut-through. This year, a third of the ads during the Super Bowl were Shazam ...
Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
, with the manager about two-thirds as tall as the striker. The aim was to use height as the cipher for the gap ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
card, a third of the size of a normal credit card, which can be stuck to the back of a mobile phone ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
different backgrounds to work together.' The third main facet of Maratier's job is 'fighting the brand ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
C Saatchi share creative duties on the top 14 brands that account for almost two-thirds of the group ...
Adland must find its maternal instinct
24 May 2012
of parents. The third premise is that working parents are necessary, in a fiscal sense, but also ...
My Secret Work Weapon: My iPhone acts as an office when I'm out in the field
23 May 2012 | by Clare Baker, Marketing director, Absolute Radio
proofs. I don't know how we managed; we probably did a third of the work that we do now. It means we ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
