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PROs reveal why they switch jobs

asked: 'How do we make people's second and third jobs in PR more attractive? It is clear that people ...

Editorial: Brand value league proves PR's worth

. McDonald's has reversed its fortunes not only by introducing new menus, but by cementing - in Business Week ... and McDonald's have used huge corporate advertising and PR campaigns to improve their images, while Morgan ...

MG Rover, the Treasury and UBS prop up table

The firm came under further fire from the press when the Pensions Regulator was asked to step in and protect the pensions of Rover's 6,100 workers. UBS sank to third from bottom after employee Laura Zubulake was awarded £15.6m in a sexual discrimination case against the firm. The Treasury also fell ...

Salary Survey: Industry on the rise

are from consultancies. Almost a third of respondents (31 per cent) operate from central London, still ... industry sector, technology and telecoms, to third place. Financial services and institutions continue ... . Encouragingly for the PROs who have chosen to be their own boss, we are no longer seeing a third earning under ...

Market Research: Pick of the polls

of older shoppers' pet hates. Valentine's Day Human and Legal Resources revealed that two thirds of us ...

Evaluation: Top of client agenda

. But Wilson adds: 'It tends to be the case that if a client signs up to Fire Proof, they can specify a third-party analyst (as part of the evaluation). 'Ideally we do like to use third parties as this has more value to the marketing department. In fact, it's always best to have third-party analysis to give that objectivity ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.