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Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...

Third of top 50 websites automatically share user data with third parties

The privacy policies of more than a third of the top 50 websites disclose that the website owner...that more than two-thirds of the policies disclosed the presence of third-party tracking technology ... on average 14 trackers per webpage. Sixty-eight per cent of trackers belonged to third-party companies ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

from third-party retailers, including garden specialists Crocus and electronics chain Maplin. ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

, which has a 15% share of the total. Retail brands are now the third-biggest-spenders on display ...

Lateral Group hires Mike Cavers as executive creative director

creative director, Europe, at The Marketing Store, working across accounts including McDonald's, Britvic ...

Tesco must find a new role for Clubcard

Clubcard's relevance, cut-throat competition being only one. With about a third of all grocery volume now ...

Marketers need to work on loyalty activation, research claims

opportunity being missed with the youth market, as a third of 18- to 24-year-olds were not signed up to any ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

third phase, the activity will urge people to act on their newly acquired knowledge , while the final ...

Evidon releases website tracking detection tool

their online activity and allows them to block third-party tracking. Total downloads of Ghostery, which ...

Live & Breathe nets Birds Eye DM task

. In the past, the brand has worked with a number of agencies on an ad hoc basis. Angus Peterson, the head ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.