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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

card, a third of the size of a normal credit card, which can be stuck to the back of a mobile phone ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Adland must find its maternal instinct

24 May 2012

of parents. The third premise is that working parents are necessary, in a fiscal sense, but also ...

Campaign Viral Chart: Musical flashmob plays its way to the top

18 May 2012 | by Ben Hall

on Facebook and across the blogosphere, after its debut last weekend, placing it third. The controversial ... dropped out of the chart after only one week in 10th position. Elsewhere, Burger King's latest commercial, starring Aerosmith's Steven Tyler, has been shared 4,436 times, despite Burger King preventing ...

One LIfe launches Guinness World Record campaign for DJ Relay

18 May 2012 | by Sara Kimberley

The event will take place on 28 May at the Ministry of Sound in London and will be supported by 150 DJs, with a high-profile line-up including Carl Cox, Tara McDonald, Brandon Block and Spoony, all looking to smash Radio One's current DJ Relay record of 82 mixed tracks. One Life aims to mix 150 tracks ...

ATOC 'magic railcards' by The Red Brick Road

15 May 2012

The campaign promotes the 16-25, Family Friends and Senior railcard products, which allow customers to save a third off rail fares and receive additional benefits from partner organisations. Illustrated by Ben Kirchner and supported by the line "with 1/3 off rail fares, where will it take you ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while

Olympic hurdler stars in online rail safety campaign

09 May 2012 | by Sarah Shearman

is repeated another three times, with the addition of more rain and trip hazards. On Greene's third attempt ...

Non-sponsor brands ramp up pre-Olympics sports marketing

09 May 2012 | by Gemma Charles

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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