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The age of the interim marketer

perspective, who are around when a contract comes up and they take it,' she says, adding that about one third ...

WPP buys into digital data agency Predictys SAS

Predictys specialises in digital data and campaign technology, and its database includes information from 140 million opted-in consumers from more than 25 partners. The majority of Predictys' clients are affiliation networks that use Predictys as a third-party provider to supply their clients ...

Jaguar steps up social media strategy to boost innovation

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

Green Party's mayoral press officer Joe Williams joins Sustrans

The Green Party press officer who helped win Jenny Jones an historic third place in the London

4th Screen Advertising to sell ads on Daily Mash mobile site

Advertising as its exclusive third-party mobile sales partner . Follow Sarah Shearman on Twitter ...

Taxi app Hailo calls in Surname & Surname for consumer drive

into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ...

Blue Rubicon recruits Reputation Inc's Paul Raeburn

in marcoms dealmaker Results International to find third party investment. Since forming in 1999, Blue ...

Brazilian city calls in Vero for 2014 FIFA World Cup drive

The Brazilian city has hired Vero Communications Rio de Janeiro office MLA True Communications to support its comms plans as it kicks off international outreach ahead of the 2014 FIFA World Cup. As the third largest metropolitan area in Brazil, Belo Horizonte is one of the 12 host cities of the global ...

Agency sought to embed Climate Week as a 'cultural moment'

A major climate change campaign has launched a hunt for comms support as it enters its third year.

McDonald to head planning at Isobar

Isobar UK has appointed Patricia McDonald, the head of digital strategy at CHI & Partners, as its...McDonald replaces Martin Bailie, who has been promoted to commercial strategy director. Both ... . McDonald will lead Isobar's planning offering, working closely with Tim Dunn, the head of strategy ... will report to Penny Herriman, the chief executive. At CHI, McDonald was a founding partner of its social ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.