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Subway out-muscles McDonald's on Facebook

21 May 2012 | by Gemma Charles

Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one...After just a year in operation, Subway s fanbase has reached 245,231 while the UK McDonald s page stands at 231,089. It also has higher levels of engagement than the burger giant which, according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...

Ogilvy's Sutherland makes a stand for marketing's 'third eye'

18 May 2012 | by Maisie McCabe

said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...

McDonald's trials McWaiter service

16 May 2012 | by John Reynolds

McDonald's is trialling table service at a number of its British outlets in a move to drum up...McDonald s has been testing out several initiatives including table service, which, if successful, could be rolled out across its 1,200 UK outlets. McDonald's is testing table service at its concept ... customers, it has a private meeting room with a boardroom. Like McDonalds, Pizza Express is trailing a ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

15 May 2012 | by John Reynolds

McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds...the health impact of its burgers. After a wholesale revamp of its restaurants and menu options, as well as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ... through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...

McDonald to head planning at Isobar

10 May 2012 | by Sara Kimberley

Isobar UK has appointed Patricia McDonald, the head of digital strategy at CHI & Partners, as its...McDonald replaces Martin Bailie, who has been promoted to commercial strategy director. Both ... . McDonald will lead Isobar's planning offering, working closely with Tim Dunn, the head of strategy ... will report to Penny Herriman, the chief executive. At CHI, McDonald was a founding partner of its social ...

McDonald's serves up 'one a day' fizzy drink for kids

09 May 2012 | by Daniel Farey-Jones

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five...of sugar, which a McDonald s spokeswoman claimed equated to approximately six teaspoons of sugar while a ... and desirable. Jill McDonald, chief executive and president of McDonald s UK, said: "For the past three years ... the right product that delivers nutritional benefit as well as a new, exciting taste." McDonald ...

McDonald's prepares Great Tastes of America menu

01 May 2012 | by Sara Kimberley

McDonald's is launching an ad campaign to promote its annual 'Great Tastes of America' burger...-themed burger each week in their local McDonald's. Each week, the townsfolk will adopt a different icon from ... , the Arizona Nacho Grande and the New York Classic burgers, respectively. The four near identical 30-second ...

Burger King reappoints Open for direct marketing

19 Apr 2012 | by Sara Kimberley

Burger King has retained Open, DLKW Lowe's specialist direct and in-store agency, to handle its...called a review in January. The review followed the appointment of Burger King's marketing director ... . Blundell arrived at Burger King during an advertising review that culminated in its decision to part ... Partners to the UK business. Last month, Burger King introduced its Lamb Flatbread, its first lamb ...

Bellwether reveals ad budgets rise for third quarter in a row

19 Apr 2012 | by Katherine Levy

/09 and marketing budgets have been revised up for a third-successive quarter, according to the latest IPA

Third of top 50 websites automatically share user data with third parties

18 Apr 2012 | by Daniel Farey-Jones

The privacy policies of more than a third of the top 50 websites disclose that the website owner...that more than two-thirds of the policies disclosed the presence of third-party tracking technology ... on average 14 trackers per webpage. Sixty-eight per cent of trackers belonged to third-party companies ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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