Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
, Shazam has achieved cut-through. This year, a third of the ads during the Super Bowl were Shazam ...
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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
Predictys specialises in digital data and campaign technology, and its database includes information from 140 million opted-in consumers from more than 25 partners. The majority of Predictys' clients are affiliation networks that use Predictys as a third-party provider to supply their clients ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
C Saatchi share creative duties on the top 14 brands that account for almost two-thirds of the group ...
Adland must find its maternal instinct
24 May 2012
of parents. The third premise is that working parents are necessary, in a fiscal sense, but also ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
". But there are those who believe GM is merely the first major advertiser (it has the US market's third-largest media ...
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
on Facebook and across the blogosphere, after its debut last weekend, placing it third. The controversial ... dropped out of the chart after only one week in 10th position. Elsewhere, Burger King's latest commercial, starring Aerosmith's Steven Tyler, has been shared 4,436 times, despite Burger King preventing ...
One LIfe launches Guinness World Record campaign for DJ Relay
18 May 2012 | by Sara Kimberley
The event will take place on 28 May at the Ministry of Sound in London and will be supported by 150 DJs, with a high-profile line-up including Carl Cox, Tara McDonald, Brandon Block and Spoony, all looking to smash Radio One's current DJ Relay record of 82 mixed tracks. One Life aims to mix 150 tracks ...
Ogilvy's Sutherland makes a stand for marketing's 'third eye'
18 May 2012 | by Maisie McCabe
said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
