Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
- Professor Malcolm McDonald, emeritus professor, Cranfield School of Management Weetabix bought for 1 ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
different backgrounds to work together.' The third main facet of Maratier's job is 'fighting the brand ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The privacy policies of more than a third of the top 50 websites disclose that the website owner...that more than two-thirds of the policies disclosed the presence of third-party tracking technology ... on average 14 trackers per webpage. Sixty-eight per cent of trackers belonged to third-party companies ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
broadly speaking, when it comes to using third party content on your site, also make sure your terms say ...
Ipsos completes acquisition of Synovate
13 Oct 2011 | by Emily Tan
$723m. This transaction makes Ipsos the third largest global market research company.
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
: Leaders Mark Cridge Roisin Donnelly Richard Eyre Steve Hatch Sir John Hegarty Jill McDonald ...
Sky moves Mellis to head database services arm
08 Sep 2011 | by Daniel Farey-Jones
Sky IQ handles customer data for third-parties, including Centrica, Vodafone and Molson Coors, in addition to Sky. Painter was hired by business-to-business publisher Emap as chief executive this week , though it is not yet clear when he is leaving Sky and joining Emap. A Sky spokesman said Painter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
