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Brand barometer: High-street beauty brands, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Innocent tops the Social Brands 100

The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

The campaign has been running since April 2010 when it launched a series of ads featuring Pixie Lott and Gordan Ramsay. The campaign has been backed by a 7.5m marketing spend from the Milk Marketing Forum of trade body Dairy UK, a third of which was financed by the European Commission. However ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

Unilever to mark sustainability efforts through corporate campaign

within its food division now contain less than one-third saturated fat, while renewably energy now ...

Trading places: this week's people moves

marketing director at Burger King , has resurfaced, leading the UK haircare division at L'Or al ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.