01 Jun 2012
| by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
29 May 2012
| by Gordon MacMillan
The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...
22 May 2012
| by Daniel Farey-Jones
to $116bn.
McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ...
Google
107,857
-3%
0
4
McDonald's
95,188
17%
0
5 ...
17 May 2012
| by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
16 May 2012
| by Noelle McElhatton
management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...
11 May 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign has been running since April 2010 when it launched a series of ads featuring Pixie Lott and Gordan Ramsay.
The campaign has been backed by a 7.5m marketing spend from the Milk Marketing Forum of trade body Dairy UK, a third of which was financed by the European Commission. However ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
, Pull-Ups Kimberly-Clark
McDonald s Recruitment VCCP
Aviva
Marketing leadership ...
Marketing teamwork
British Gas
McFlurry (McDonald s) OMD UK
Project Aphrodite (Hiscox) VCCP ...
01 May 2012
| by Rachel Barnes
; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
within its food division now contain less than one-third saturated fat, while renewably energy now ...
20 Apr 2012
| by Daniel Farey-Jones
marketing director at Burger King , has resurfaced, leading the UK haircare division at L'Or al ...