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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Campaign Viral Chart: Nike interactive ad nets first place

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Jaguar steps up social media strategy to boost innovation

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Campaign Viral Chart: Musical flashmob plays its way to the top

on Facebook and across the blogosphere, after its debut last weekend, placing it third. The controversial ... dropped out of the chart after only one week in 10th position. Elsewhere, Burger King's latest commercial, starring Aerosmith's Steven Tyler, has been shared 4,436 times, despite Burger King preventing ...

Taxi app Hailo calls in Surname & Surname for consumer drive

into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while

Campaign Viral Chart: Roller skates beat drugs in new viral hit

chart in third place this week with more than 40,000 shares across social networking sites...degree of success with an ad featuring David Beckham, Burger King once again enters the chart this week ... ,536 shares this week All time: 246,803 shares 6. Burger ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.