01 Jun 2012
| by David Benady
perspective, who are around when a contract comes up and they take it,' she says, adding that about one third ...
01 Jun 2012
| by Doug Whelpdale
This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media ...
nature will not let quite so many extend that to a feeling of patriotism.
Almost a third (32%) say ...
of the extra holiday are a third more likely to feel pride in the UK, with 70% of these people agreeing ...
29 May 2012
| by Gordon MacMillan
The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...
25 May 2012
| by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
25 May 2012
| by Kantar Media
years is that in 2004 two thirds of 11-19 year olds felt it important to have lots of free time to enjoy ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
-Cola registered sales of 1.13bn in 2011, ahead of Pepsi with sales of 312.8m, and third-placed Fanta with sales ...
22 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
RSCG, Euro RSCG London/Carat
29
13=
( )
McDonald's
Leo Burnett/Carat
26 ...
22 May 2012
| by Daniel Farey-Jones
to $116bn.
McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ...
Google
107,857
-3%
0
4
McDonald's
95,188
17%
0
5 ...
21 May 2012
| by Gemma Charles
Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one...After just a year in operation, Subway s fanbase has reached 245,231 while the UK McDonald s page stands at 231,089.
It also has higher levels of engagement than the burger giant which, according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...
17 May 2012
| by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...