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The age of the interim marketer

perspective, who are around when a contract comes up and they take it,' she says, adding that about one third ...

Jubilee spirit unites the nation

This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media ... nature will not let quite so many extend that to a feeling of patriotism. Almost a third (32%) say ... of the extra holiday are a third more likely to feel pride in the UK, with 70% of these people agreeing ...

Innocent tops the Social Brands 100

The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...

Brand barometer: Coffee shops, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Young forced to grow up faster amid economic uncertainty

years is that in 2004 two thirds of 11-19 year olds felt it important to have lots of free time to enjoy ...

Vimto partners with Vevo to target teens

-Cola registered sales of 1.13bn in 2011, ahead of Pepsi with sales of 312.8m, and third-placed Fanta with sales ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

RSCG, Euro RSCG London/Carat 29 13= ( ) McDonald's Leo Burnett/Carat 26 ...

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Subway out-muscles McDonald's on Facebook

Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one...After just a year in operation, Subway s fanbase has reached 245,231 while the UK McDonald s page stands at 231,089. It also has higher levels of engagement than the burger giant which, according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.