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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Cormac Smith replaces Holdstock as LGcomms chairman

31 May 2012 | by John Owens

at and are looking for third-party endorsement, as well as experts, to inform their opinions. That s what PR is about ...

Charity comms running without funds, finds survey

31 May 2012 | by John Owens

A survey carried out by CharityComms has shown that a third of small charities have no comms budget. Meanwhile, the number of large charities employing more than ten press officers has dropped from 46 per cent to 17 per cent in four years. The news comes soon after charities hit out ...

Danny Rogers: Nothing in public life is safe from being leaked

31 May 2012 | by Danny Rogers

had seen of David Cameron's (less 'sweary') equivalent of Alastair Campbell. Third, and most ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Green Party's mayoral press officer Joe Williams joins Sustrans

22 May 2012 | by Hannah Crown

The Green Party press officer who helped win Jenny Jones an historic third place in the London

Campaign Viral Chart: Musical flashmob plays its way to the top

18 May 2012 | by Ben Hall

on Facebook and across the blogosphere, after its debut last weekend, placing it third. The controversial ... dropped out of the chart after only one week in 10th position. Elsewhere, Burger King's latest commercial, starring Aerosmith's Steven Tyler, has been shared 4,436 times, despite Burger King preventing ...

Government record on lobbying defended by Mark Harper

17 May 2012 | by John Owens

recommendations, which focused purely on third parties and excluded in-house lobbyists. Today's events also ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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