01 Jun 2012
| by Mark Banham
The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take reposibility for Miroma's media activities across the group.
Boyan said: "We needed someone with Graham ...
01 Jun 2012
| by Ben Hall
The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week .
A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...
01 Jun 2012
| by John Owens
a third higher than the original target. ...
31 May 2012
| by Daniel Farey-Jones
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users.
Adap.tv claims the hub will feature apps from leading providers of audience data, measurement, verification, privacy compliancy and context targeting ...
31 May 2012
| by Danny Rogers
had seen of David Cameron's (less 'sweary') equivalent of Alastair Campbell.
Third, and most ...
31 May 2012
| by Maisie McCabe
, Shazam has achieved cut-through. This year, a third of the ads during the Super Bowl were Shazam ...
30 May 2012
| by Mike Fletcher
third party notes.
Call wife from airport. She says "Skype me back" and hangs up. I do from my ...
30 May 2012
| by Mike Fletcher
purchasing their device. More than two-thirds (69%) of tablet users had shopped via their device in the last ...
30 May 2012
| by Dan Pearce
vouchers in return? A recent survey by YouGov on behalf of Have You Seen says over a third of Brits have ...
29 May 2012
| by Matthew Chapman
Predictys specialises in digital data and campaign technology, and its database includes information from 140 million opted-in consumers from more than 25 partners.
The majority of Predictys' clients are affiliation networks that use Predictys as a third-party provider to supply their clients ...