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Brand barometer: Coffee shops, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...

Marketing spend to increase in 2012, indicates survey

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered ... budgets had been revised up for a third successive quarter. This increase was marginal, however ...

MasterCard unveils PayPass digital wallet

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

Sainsbury's enters music download market

-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

The online retailer is concerned a lack of preparation could result in online retailers missing out on the shopping boom that is expected as a result of the influx of visitors. Angus McCarey, UK retail director for eBay, said: "London 2012 organisers must ensure plans are in place to cope ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...

The Red Brick Road pulls out of £110 million Tesco pitch

. The supermarket s business accounts for roughly two-thirds of The Red Brick Road s billings. Its other clients ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

helps'. What does that line mean now? Third, how do you mitigate 'big'? Why does Tesco's market share bedevil it in a way that McDonald's doesn't? Fourth, how attractive is the homogeneity systemic ... 14 (-) Haribo Quiet Storm/ Walker Media 31 15= -6 McDonalds Leo ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.