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The age of the interim marketer

perspective, who are around when a contract comes up and they take it,' she says, adding that about one third ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Consumers and their mobile devices

video users has grown by over a third, broadcast viewing saw a less significant increase, but viewing ...

Campaign Viral Chart: Nike interactive ad nets first place

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Young forced to grow up faster amid economic uncertainty

years is that in 2004 two thirds of 11-19 year olds felt it important to have lots of free time to enjoy ...

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

to argue with a channel [Facebook] that has a third of the UK population tuning in... So I don t argue ...

Campaign Viral Chart: Musical flashmob plays its way to the top

on Facebook and across the blogosphere, after its debut last weekend, placing it third. The controversial ... dropped out of the chart after only one week in 10th position. Elsewhere, Burger King's latest commercial, starring Aerosmith's Steven Tyler, has been shared 4,436 times, despite Burger King preventing ...

Taxi app Hailo calls in Surname & Surname for consumer drive

into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ...

The truth about lying on your CV

research from employment-law specialists ELAS reveals that a third of managers admit to lying ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.