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From 1930s 'Brand Man' to today: the evolution of the brand manager

different backgrounds to work together.' The third main facet of Maratier's job is 'fighting the brand ...

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

- Professor Malcolm McDonald, emeritus professor, Cranfield School of Management Weetabix bought for 1 ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

shows marketing budgets up for a third successive quarter. The AA s own figures, published last month ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...

All About ... The EU Cookie Law

-regulation programme. If you are a third party active in behavioural advertising (including retargeting), you should ...

Locog defends role of embattled Olympic sponsors

reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....Over the weekend, The Observer featured a call from the Academy of Medical Royal Colleges for a ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring...their Colleges boardrooms and actually visited a McDonalds they would find that the restraints they are calling ... ." As the official restaurant provider to London 2012, McDonald's is preparing to launch a 'Mascotathon' happy meal ... . The McDonald's promotion will involve the brand giving away nine million toys with its happy meals in a big ...

Trafigura Beheer BV brings in Victora Dix for senior comms role

and renewable energies, is the third largest independent oil trader in the world. Dix moves into the role ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.