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Graham Duff takes non-executive chairman role in Miroma reshuffle

01 Jun 2012 | by Mark Banham

The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take reposibility for Miroma's media activities across the group. Boyan said: "We needed someone with Graham ...

The age of the interim marketer

01 Jun 2012 | by David Benady

perspective, who are around when a contract comes up and they take it,' she says, adding that about one third ...

Brand barometer: High-street beauty brands, which one is most prominent online?

01 Jun 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media ... nature will not let quite so many extend that to a feeling of patriotism. Almost a third (32%) say ... of the extra holiday are a third more likely to feel pride in the UK, with 70% of these people agreeing ...

Media: Sixties radio launch an absolute success

01 Jun 2012 | by John Owens

a third higher than the original target. ...

Cormac Smith replaces Holdstock as LGcomms chairman

31 May 2012 | by John Owens

at and are looking for third-party endorsement, as well as experts, to inform their opinions. That s what PR is about ...

Adap.tv launches third-party video apps hub

31 May 2012 | by Daniel Farey-Jones

Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from leading providers of audience data, measurement, verification, privacy compliancy and context targeting ...

Charity comms running without funds, finds survey

31 May 2012 | by John Owens

A survey carried out by CharityComms has shown that a third of small charities have no comms budget. Meanwhile, the number of large charities employing more than ten press officers has dropped from 46 per cent to 17 per cent in four years. The news comes soon after charities hit out ...

Danny Rogers: Nothing in public life is safe from being leaked

31 May 2012 | by Danny Rogers

had seen of David Cameron's (less 'sweary') equivalent of Alastair Campbell. Third, and most ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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