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This month, we have lured McDonald’s chief marketing officer for Northern Europe into the Yahoo...Jill McDonald recently joined McDonald s as the chief marketing officer for Northern Europe ... , improving the diet and lifestyle of our children is, and McDonald s can play a role to help parents. Over ... . On a recent online campaign that I have seen which made me think I want some of that for McDonald ...
Fast-food giant McDonald’s – reeling from a slump in UK profits and anti-fast-food film Super Size...Protesters will descend on a McDonald’s outlet in London’s Leicester Square at noon on 16 October to hand out anti-McDonald’s leaflets and call for the firm to stop marketing its food to children. Dave ... as a ‘scandal’, he described Saturday’s anti-McDonald’s protests as part of a ‘bigger jigsaw’ of global ...
As the threat of a ban on junk food ads aimed at kids grows nearer, McDonald’s announced...The burger giant's move comes as Health Secretary John Reid unveiled his timetable for making the industry tighten the rules on food advertising to youngsters by the end of next year. McDonald's executive vice president and global chief marketing officer Larry Light told the Isba conference in London last ...
HONG KONG: McDonald’s China Development Corporation (CDC) has hired Ketchum Newscan after a four
Fast-food giant McDonald’s Ireland is to handle media relations in-house after it abandoned its...McDonald’s Ireland had chosen Fleishman-Hillard Saunders for the consumer, corporate and health PR brief (PRWeek, 4 June), but the agency’s US operations resigned the account in the US to work with rival Subway, forcing a new Irish pitch with five fresh agencies. But McDonald’s will now trial handling ...
McDonald’s has appointed Bell Pottinger Public Affairs as the fast food chain seeks to make its...contract came to an end last month after two years. McDonald’s external affairs manager Caroline Weber said the brief was to focus on increasing understanding of McDonald’s in its four key policy areas ... Pottinger PA managing director Peter Bingle with McDonald’s. Bingle previously worked on the company ...
McDonald’s Europe has promoted Caroline Weber to its top comms role, following VP of corporate...and government relations, Europe. She will be covering all communications for McDonald s Europe wing ... for McDonalds UK. ...
Global food giant McDonalds has proclaimed itself as a self-appointed, self-regulated champion...for McDonalds, said the corporation would overhaul its healthy food charter and introduce a raft of new product lines. McDonalds is expected to launch a new PittaMac – based on the traditional pitta bread loaded ... books – such as Fast Food nation – and the recent Supersize Me movie. McDonalds would be “focussing ...
Case Study McDonald?s and Popstars: The Rivals...Popstars: The Rivals was sponsored by McDonald's Starcom Motive fully exploited ... 's objective was to maximise communication for its client, McDonald's, around a key ITV1 programme targeting ... with children. The show reached 69% of the population, 63% of whom were aware that McDonald's was the sponsor ...
Fast-food giant McDonald’s has appointed Tribal DDB as its agency of record to handle its US...LONDON (Brand Republic) - Fast-food giant McDonald’s has appointed Tribal DDB as its agency of record to handle its US interactive account. Tribal DDB will handle digital consulting, technology ... arm of DDB Worldwide, which has worked with McDonald’s for 30 years. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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