VIDEO: Can the public name the Olympic sponsors?
18 Apr 2012 | by Georgina Brazier
said: "I think it's the ones that are normally associated with the Olympics, ones like McDonald ...
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McDonald's prepares Great Tastes of America menu
01 May 2012 | by Sara Kimberley
McDonald's is launching an ad campaign to promote its annual 'Great Tastes of America' burger...The four-week campaign by Leo Burnett launches today (1 May). It visits the same quintessentially British town four times to see how the customers react to the introduction of a different American-themed burger each week in their local McDonald's. Each week, the townsfolk will adopt a different icon from ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
=) Lynx Bartle Bogle Hegarty New York/ Mindshare 37 6 ( ) McDonald's Leo ...
McDonald's kicks off grassroots football push
02 Apr 2012 | by Sara Kimberley
McDonald's is launching a TV ad to promote its grassroots football sponsorship....by Richard Tindall from Tantrum and produced by Jeannine Mansell. Last month McDonald's chief ...
Adwatch (Mar 7) top 20 recall: McDonalds
07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road
McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy....'ve always carried a torch for McDonald's, even though it got a super-sized shellacking from food lobbyists through the years. You see, for a lot of us, there is a strange comfort in McDonald's. There are many ... emotionally. The latest McDonald's TV spot, featuring the 'first day on the job guy' knows this and works ...
McDonald's 'come as you are' BETC Paris
06 Mar 2012
BETC Paris has created the next phase in McDonald's "come as you are" campaign....In the French capital, McDonald s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it. The event was filmed and can be viewed at http ...
Adwatch (Feb 15) top 20 recall: McDonalds
15 Feb 2012 | by Russ Lidstone, Chief executive, Euro RSCG London
effectiveness jury. One of the most deserving Cannes Lion winning papers was for McDonald's - a redoubtable ... to listen to what you say. McDonald's and Leo Burnett have consistently cracked that particularly tough ... through a variety of McDonald's initiatives and sales-driving messages. Half-price Big Macs, new ...
McDonald's 'first day' by Leo Burnett
06 Feb 2012
McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E...Entitled "first day", the ad, created by Leo Burnett, aims to capture the reassuring feeling of familiarity a visit to McDonald's gives its customers. The ad shows a young man on his first day in a new job. ...
McDonald's ad tackles first day nerves
06 Feb 2012 | by Sara Kimberley
McDonald's is promoting itself as a reassuring restaurant in its latest ad campaign....-second spots feature an overwhelmed young man in his first day of a new job. He heads to McDonald ... president, marketing, McDonald's UK, said: "Our latest advert focuses on the high-quality food and dining experience that McDonald's customers have come to know and trust. "We pride ourselves on the fact that our ...
Sainsbury's and DCMS chiefs launch 2012 School Games
10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier
". Asked seperately what he thought of criticism of the involvement of food companies such as McDonald ... playing sport isn't that a good thing for McDonald's and Cadbury's to be doing? We should be encouraging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
