Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
RSCG, Euro RSCG London/Carat 29 13= ( ) McDonald's Leo Burnett/Carat 26 ...
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Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
McDonalds has supported over recent years. It has established itself now as a more credible supporter ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one...After just a year in operation, Subway s fanbase has reached 245,231 while the UK McDonald s page stands at 231,089. It also has higher levels of engagement than the burger giant which, according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
- Professor Malcolm McDonald, emeritus professor, Cranfield School of Management Weetabix bought for 1 ...
McDonald's trials McWaiter service
16 May 2012 | by John Reynolds
McDonald's is trialling table service at a number of its British outlets in a move to drum up...McDonald s has been testing out several initiatives including table service, which, if successful, could be rolled out across its 1,200 UK outlets. McDonald's is testing table service at its concept ... customers, it has a private meeting room with a boardroom. Like McDonalds, Pizza Express is trailing a ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds...as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ... through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical initiatives. Alastair Macrow, vice-president of marketing at McDonald s UK, said: Over the past few years ...
Think BR: What creative businesses can learn from John Lewis
15 May 2012 | by Campbell McDonald
Campbell McDonald of Baxi Partnership....for the better. Campbell McDonald, director, Baxi Partnership ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
