25 May 2012
| by Sarah Shearman
Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...
15 May 2012
| by John Reynolds
McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds...as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ...
through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical initiatives.
Alastair Macrow, vice-president of marketing at McDonald s UK, said: Over the past few years ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
, Pull-Ups Kimberly-Clark
McDonald s Recruitment VCCP
Aviva
Marketing leadership ...
Marketing teamwork
British Gas
McFlurry (McDonald s) OMD UK
Project Aphrodite (Hiscox) VCCP ...
16 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
McDonald's is launching a 'Mascotathon' happy meal promotion on Wednesday (18 April), featuring...McDonald's is the official restaurant provider to London 2012, and its new promotion involves ...
.
Mascots Wenlock and Mandeville will carry out a three-month regional tour of McDonald's restaurants across ...
and McDonald's ambassador, Dean Macey.
The promotion will be supported by an online competition ...
05 Apr 2012
| by Sarah Shearman
with 50 brand partners including Coca-Cola, BT, Unilever and McDonalds. It was also the official online ...
21 Mar 2012
| by Sarah Shearman
."
He asked the panel who they believed owned social media, within an organisation.
Nathan McDonald ...
.
On the subject of the vast amount of social media measurement software available, Kenny and McDonald disagreed ...
sentiment analysis, as the tools could often be out by as much as 50%. McDonald said that this approach ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
executive Bob McDonald promised to deliver $1bn ( 632m) in savings during the next five years through more efficient marketing .
At the time, McDonald said that P G is using technology "to shift our spending from ...
on McDonald's comments, outlining that digital marketing was no longer a "trendy use of technology ...
08 Mar 2012
| by Matthew Chapman
on our new iPads sooner than later
Douglas McDonald, head of mobile, TMW
Essentially, Apple has ...
02 Mar 2012
| by Gemma Charles
McDonald's has the highest share of voice while 43% of conversations about Burger King express
24 Feb 2012
| by Eva MacIntosh
they will plough the money saved into brand building, while P G chief executive Robert McDonald argues that a ...
marketing capability , without doubling the head count.'
Properly designed
McDonald says that P G ...
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