Blue Rubicon brings in M&A specialist to sell majority stake
02 May 2012 | by Alec Mattinson
, Facebook, McDonald s, O2 and Shell. Hardie is understood to own 60 per cent of the agency ...
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Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
'm not sure I'd call him my mentor, but Nathan McDonald, We Are Social's co-founder, has been the yin to my ...
Why employees are more important than the CEO for a company's reputation
26 Apr 2012 | by Kate Magee
ambassadors to their customers. McDonald's, for example, has been running ambassador programmes for its ...
Ketchum Pleon head of content Daisy Wallace set to leave
24 Apr 2012 | by Sara Luker
that included BBC News, Tonight with Trevor McDonald and the ITV News. Before her TV work Wallace worked as a ...
Danny Rogers: Portland purchase signals industry upswing
19 Apr 2012 | by Danny Rogers
per annum, employing 85 staff and serving clients such as Google, McDonald's and the Kofi Annan ...
The Red Consultancy reshapes consumer offering
05 Apr 2012 | by Sara Luker
out of the agency s total of 12m. It lists clients that include McDonald s, Samsung, Johnson ...
Blue Rubicon launches strategic arm Thirty Six Strategy
22 Feb 2012 | by Alec Mattinson
to the battles between Coca-Cola and Pepsi or Burger King and McDonald s. The consultancy will draw ...
Virgin Atlantic hires National Express Group's Joy Doyle as international PR manager
30 Jan 2012 | by Sara Luker
starting her career with McDonald s in its regional PR team, Doyle moved to Lloydspharmacy before joining ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
It was last March that the news broke that Subway had toppled McDonald's to become the biggest restaurant chain in the world by number of outlets. The story - that Subway had 33,749 stores to McDonald ... behemoth. While Subway's sales still lag behind McDonald's, the achievement nevertheless holds enormous ...
Reputation Survey: Olympic sponsors
26 Jan 2012 | by John Owens
-Cola and McDonald s should not be allowed to sponsor the event, these two companies were among the strongest when ... -Cola, at 51 per cent, with the Games than did not, while 45 per cent linked McDonald s to the Olympics ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
