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One LIfe launches Guinness World Record campaign for DJ Relay

The event will take place on 28 May at the Ministry of Sound in London and will be supported by 150 DJs, with a high-profile line-up including Carl Cox, Tara McDonald, Brandon Block and Spoony, all looking to smash Radio One's current DJ Relay record of 82 mixed tracks. One Life aims to mix 150 tracks ...

Non-sponsor brands ramp up pre-Olympics sports marketing

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...

McDonald's prepares Great Tastes of America menu

McDonald's is launching an ad campaign to promote its annual 'Great Tastes of America' burger...The four-week campaign by Leo Burnett launches today (1 May). It visits the same quintessentially British town four times to see how the customers react to the introduction of a different American-themed burger each week in their local McDonald's. Each week, the townsfolk will adopt a different icon from ...

MediaCom scoops top Clear Channel award

Posterscope took awards in three separate categories for KFC, Camelot and McDonald's. MPG Media Contacts ... of Multiple Formats for McDonald's, while Walker Media and Posterscope triumphed in the Best Use of Continuity ...

McDonald's to introduce Olympic happy meal promotion

McDonald's is launching a 'Mascotathon' happy meal promotion on Wednesday (18 April), featuring...McDonald's is the official restaurant provider to London 2012, and its new promotion involves ... . Mascots Wenlock and Mandeville will carry out a three-month regional tour of McDonald's restaurants across ... and McDonald's ambassador, Dean Macey. The promotion will be supported by an online competition ...

McDonald's kicks off grassroots football push

McDonald's is launching a TV ad to promote its grassroots football sponsorship....by Richard Tindall from Tantrum and produced by Jeannine Mansell. Last month McDonald's chief ...

McDonald's 'come as you are' BETC Paris

BETC Paris has created the next phase in McDonald's "come as you are" campaign....In the French capital, McDonald s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it. The event was filmed and can be viewed at http ...

Private Hear: February 2012

With work from Reckitt Benckiser, the Department of Health, Reserve Forces, Mini, McDonald.... Simple. You are taken on a journey with this, which works well. McDonald s coffee should have been ... brave boys and girls deserve better than this? McDonald s . Ahh you know how a good cup of coffee ... brightcove.createExperiences(); McDonald's 'let's have a coffee' by Leo Burnett ...

Private View: Darren Bailes and Dave Bedwood

my socks off. But the brand needs its own campaign sharpish. Time for a coffee at McDonald's (1 ... . McDonald's . The strange thing with this ad is that, while it trades on its sharp observations, I've never observed a McDonald's restaurant like this. A remake but with a load of pissheads and families with horrid ...

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