Ketchum Pleon head of content Daisy Wallace set to leave
24 Apr 2012 | by Sara Luker
that included BBC News, Tonight with Trevor McDonald and the ITV News. Before her TV work Wallace worked as a ...
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McDonald to head planning at Isobar
10 May 2012 | by Sara Kimberley
Isobar UK has appointed Patricia McDonald, the head of digital strategy at CHI & Partners, as its...McDonald replaces Martin Bailie, who has been promoted to commercial strategy director. Both ... . McDonald will lead Isobar's planning offering, working closely with Tim Dunn, the head of strategy ... will report to Penny Herriman, the chief executive. At CHI, McDonald was a founding partner of its social ...
The Red Consultancy reshapes consumer offering
05 Apr 2012 | by Sara Luker
out of the agency s total of 12m. It lists clients that include McDonald s, Samsung, Johnson ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
on our new iPads sooner than later Douglas McDonald, head of mobile, TMW Essentially, Apple has ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
they will plough the money saved into brand building, while P G chief executive Robert McDonald argues that a ... marketing capability , without doubling the head count.' Properly designed McDonald says that P G ...
Blue Rubicon launches strategic arm Thirty Six Strategy
22 Feb 2012 | by Alec Mattinson
to the battles between Coca-Cola and Pepsi or Burger King and McDonald s. The consultancy will draw ...
Virgin Atlantic hires National Express Group's Joy Doyle as international PR manager
30 Jan 2012 | by Sara Luker
starting her career with McDonald s in its regional PR team, Doyle moved to Lloydspharmacy before joining ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
It was last March that the news broke that Subway had toppled McDonald's to become the biggest restaurant chain in the world by number of outlets. The story - that Subway had 33,749 stores to McDonald ... behemoth. While Subway's sales still lag behind McDonald's, the achievement nevertheless holds enormous ...
Crispin Porter & Bogusky hires creative teams
12 Jan 2012 | by Sara Kimberley
, Sky, Brylcreem, The Sun and Weetabix. They started at Leo Burnett in 2005, working on McDonald ...
KFC recruits Gu marketer Farren
29 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
this month, as it looks to emulate McDonald's success in the coffee market. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
