Adwatch (Feb 15) top 20 recall: McDonalds
15 Feb 2012 | by Russ Lidstone, Chief executive, Euro RSCG London
The chain's coffee-range ad is charmingly understated and underpins its brand position
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Adwatch (Mar 7) top 20 recall: McDonalds
07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road
McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy.
McDonalds 'new chicken burger' by Leo Burnett
16 Feb 2010
Leo Burnett has created a TV campaign for McDonald's to launch its new chicken, bacon and onion burger.
McDonalds loses David and Goliath battle over trademark
08 Sep 2009 | by Sarah Crawley-Boevey
LONDON - McDonalds has lost an eight-year legal battle with a Malaysian restaurant which it said was infringing its famous trademark.
McDonalds 'come as you are' by BETC Euro RSCG
02 Sep 2009
BETC Euro RSCG has unveiled its latest work as part of the McDonald's 'come as you are' campaign, this time featuring fictional movie characters.
McDonalds 'great escape' by Leo Burnett
26 Feb 2009
A young man recreates World War II movie The Great Escape to get away from his Christmas charades torture and enjoy a burger. McDonald's ad shows Christmas great escape
Leo Burnett appoints Sinclair to McDonalds
03 Apr 2008 | by Noel Bussey
LONDON - Leo Burnett London has hired James Sinclair as the creative director on its McDonald's account.
Leo Burnett launches McDonalds Monopoly spot
20 Mar 2008 | by Staff
LONDON - Leo Burnett has released a new campaign to promote a new Monopoly promotion for McDonalds.
Weber heads up McDonald’s wing
04 Jul 2007 | by Kate Magee
McDonald’s Europe has promoted Caroline Weber to its top comms role, following VP of corporate relations Karen Van Bergen’s move to Fleishman Hillard.
Message from McDonald’s
26 Apr 2007
This month, we have lured McDonald’s chief marketing officer for Northern Europe into the Yahoo! Big Idea Chair. Jill McDonald (yes really) talks about Super Size Me, Prince Charles and why banning ads won’t tackle the obesity issue
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
