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Close-Up: Burley unfazed by the CHI client/agency bond

transformation on global business such as McDonald's and Kellogg, but eye-catching campaigns for Shelter ... , but he's also shown recently that he can take really big brands such as McDonald's and Homebase ...

Close-Up: Burley unfazed by the CHI client/agency bond

transformation on global business such as McDonald's and Kellogg, but eye-catching campaigns for Shelter ... , but he's also shown recently that he can take really big brands such as McDonald's and Homebase ...

The World's Leading Independent Agencies 2010: Perfect fools

of mixed-media experiences. Earlier this year, we collaborated with McDonald's Nordic to create a film ...

Close-up: The Advocates - Burnishing the golden arches McDonald-style

McDonald's marketer Jill McDonald doesn't want to 'add to agencies' problems' by screwing down...Jill McDonald and McDonald's seem to have been made for each other in ways that go far beyond ... this at a time when the market is, at best, flat or, at worst, in decline and when McDonald's continues ... 's bad eating habits. Few doubt that it was the double act of Steve Easterbrook, the boss of McDonald ...

The Work: Private View

'll be looking for ways to deepen my engagement with it online tonight. McDonald's (3). Cute little vignettes ... vigilante group and look out for prowlers at my local comprehensive? McDonald's (3) has had a recent run ... , outdoor 3. MCDONALD'S Project: The new Chicken, Bacon and Onion burger from McDonald's Client ...

Close-Up: The Advocates - Advertising gives KFC a new-found confidence

the opposition is up to. Tilling and Jill McDonald, the McDonald's chief marketing officer, may often meet ... of respect for McDonald's, but we just know what's right for us." The Tilling lowdown Early days in Oz ...

Media Headliner: Brydon is content to be an MPG elder statesman

appointment, soon to be announced, to replace the TV trading head, Jim McDonald, who moved on in January ...

Close-Up: Can the creative brains behind 'cog' become a galvanising force for BMB?

they worked on Kellogg, McDonald's and Mercedes. "We stayed for six years, which was probably five years too ...

Hotline: Jim McDonald has left MPG

Jim McDonald, the head of broadcast at MPG, has left the Havas-owned media agency. McDonald, who

The Week: Advertising News - McD's leads placement field

McDonald's is the 2/1 favourite to appear in Coronation Street, Emmerdale or Hollyoaks, followed, also in the fast-food category, by Burger King (3/1) and Subway (5/1). At 3/1, Carling and Guinness head the list of alcohol brands, and in the soft-drinks category, Coca-Cola, a heavy spender on US ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.