Meet Gerry D'Angelo, Samsung
07 Apr 2009 | by Staff
for McDonald's, when I was at Leo Burnett, which had people driving 30 miles across country for Happy Meal toys ...
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Omnicom strengthens Google ties with global partnership
15 Jul 2010 | by Mark Banham
The group, which owns media agencies OMD and PHD, is set to place millions of dollars' worth of display ads for its clients, which include PepsiCo, McDonald's, Apple and Sony, on Google sites over the next few years. In exchange, Google will work to create a "global trading desk" that will allow ...
We want to make the connection without being connected
05 Feb 2009 | by Sue Unerman
alerts, promoting its offers against McDonald's. Should burgers become too much for your system ...
Would a Channel 4 and Five merger prove a success?
20 Jan 2009 | by Staff
YES - Jim McDonald, head of broadcast, MPG There is an element of self interest in BBC director-general Mark Thompson's recent suggestion that the two should merge. Clearly he doesn't want Channel 4's well-publicised funding gap to be addressed by slicing of the licence fee, or by Channel 4 dipping into the revenues ...
Channel 4 impacts take a dip as 16 to 34-year-olds turn off
13 Jan 2009 | by Emma Barnett
on year. Jim McDonald, head of broadcast at MPG, said there is a "general acceptance" that Channel 4's ...
Evolve or die
18 Nov 2008 | by Ben Bold
as an agency of record for clients such as Asda and McDonald's," Perry explains. "Media planning and buying ... , the agency provides McDonald's, 02 and Asda with full-service digital work, while it handles the creative ... strategic thinking and the ability to deliver," he says, citing McDonald's as a client that wanted ...
Planet Media - A speed-read guide to the major developments of the week
04 Nov 2008 | by Staff
McDonald will step down from presenting News at Ten after the US elections. McDonald will co-present News ...
Sir Trevor makes ITV news bow on 20 November
30 Oct 2008 | by Emma Barnett
LONDON - ITV has confirmed that Sir Trevor McDonald will step down from presenting News at Ten...The night after McDonald presented the National Television Awards live on ITV1, the broadcaster confirmed that 20 November will be the last time McDonald will co-present News At Ten. Mark Austin, who is currently part of the News at Ten team, will replace McDonald, joining Julie Etchingham, as co ...
Get smart with business expenses
29 Oct 2008 | by David Emin
and chips at McDonald's? A: God, I hate it when my one of old workmates writes in. There is a great ...
MG OMD hires OMD's Wigham
07 Oct 2008 | by Arif Durrani
and Nissan business, currently under review. OMD director Allister McDonald is believed to be replacing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
