17 Apr 2012
| by Noelle McElhatton
are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been...sponsorship by McDonald s and Coca-Cola most unhelpful at the launch of its anti-obesity campaign ...
to deflect some of the criticism, and we await the ads from McDonald s et al extolling the very real virtues of their multimillion-pound sponsorships.
McDonald's grass roots football ...
17 Apr 2012
| by John Reynolds
reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....Over the weekend, The Observer featured a call from the Academy of Medical Royal Colleges for a ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games.
Meanwhile, a ...
16 Apr 2012
| by Arif Durrani
Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring...their Colleges boardrooms and actually visited a McDonalds they would find that the restraints they are calling ...
." As the official restaurant provider to London 2012, McDonald's is preparing to launch a 'Mascotathon' happy meal ...
.
The McDonald's promotion will involve the brand giving away nine million toys with its happy meals in a big ...
16 Apr 2012
| by Daniel Farey-Jones
Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting...? The fact that Coca-Cola and McDonald s are two of the big corproate sponsors of the Olympic Games is most ...
or sugar-free."
A McDonald s spokesperson said: "As a global brand our sponsorship and long ...
that the Olympics chooses to visit. McDonald s can and has been doing so, successfully since 1976 and this summer ...
16 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
McDonald's is launching a 'Mascotathon' happy meal promotion on Wednesday (18 April), featuring...McDonald's is the official restaurant provider to London 2012, and its new promotion involves ...
.
Mascots Wenlock and Mandeville will carry out a three-month regional tour of McDonald's restaurants across ...
and McDonald's ambassador, Dean Macey.
The promotion will be supported by an online competition ...
11 Apr 2012
| by Matthew Chapman
TV audience, for an episode on 23 January that saw Becky McDonald leave the show.
Follow Matthew ...
05 Apr 2012
| by Sara Luker
out of the agency s total of 12m. It lists clients that include McDonald s, Samsung, Johnson ...
05 Apr 2012
| by Rachel Barnes and Matt Chapman
much to ask of British subjects that their monarch be 'brought to you by McDonald's'.
Then again ...
05 Apr 2012
| by Sarah Shearman
with 50 brand partners including Coca-Cola, BT, Unilever and McDonalds. It was also the official online ...
02 Apr 2012
| by Nick Batten
creative director, Europe, at The Marketing Store, working across accounts including McDonald's, Britvic ...