Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...
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Graham Duff takes non-executive chairman role in Miroma reshuffle
01 Jun 2012 | by Mark Banham
The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take reposibility for Miroma's media activities across the group. Boyan said: "We needed someone with Graham ...
Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
'm not sure I'd call him my mentor, but Nathan McDonald, We Are Social's co-founder, has been the yin to my ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
McDonalds has supported over recent years. It has established itself now as a more credible supporter ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
RSCG, Euro RSCG London/Carat 29 13= ( ) McDonald's Leo Burnett/Carat 26 ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one...After just a year in operation, Subway s fanbase has reached 245,231 while the UK McDonald s page stands at 231,089. It also has higher levels of engagement than the burger giant which, according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...
One LIfe launches Guinness World Record campaign for DJ Relay
18 May 2012 | by Sara Kimberley
The event will take place on 28 May at the Ministry of Sound in London and will be supported by 150 DJs, with a high-profile line-up including Carl Cox, Tara McDonald, Brandon Block and Spoony, all looking to smash Radio One's current DJ Relay record of 82 mixed tracks. One Life aims to mix 150 tracks ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
- Professor Malcolm McDonald, emeritus professor, Cranfield School of Management Weetabix bought for 1 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
