Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...
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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
- Professor Malcolm McDonald, emeritus professor, Cranfield School of Management Weetabix bought for 1 ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
: Leaders Mark Cridge Roisin Donnelly Richard Eyre Steve Hatch Sir John Hegarty Jill McDonald ...
Deadline approaches for BR Hall of Fame votes
02 Sep 2011 | by Staff
Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...
Brand Republic launches Hall of Fame
23 Aug 2011 | by Staff
for those already on the shortlist, which include marketers such as Roisin Donnelly and Jill McDonald ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
, marketing director, UK and Ireland, Fujitsu, Alistair Macrow, UK marketing director, McDonald's, Pete ... copy of Marketing Excellence 2 . Alistair Macrow, UK marketing director, McDonald's What advice ...
Editor's Comment: Get top marketers on board
07 Sep 2010 | by Gareth Jones
, McDonald's promoted its UK chief marketing officer, Jill McDonald, to chief executive; and, as we reveal ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
-plus Facebook fans and 1m Twitter followers. For Starbucks, read also Nike, Apple and McDonald s, the latter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
