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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

Starbucks marketer Ian Cranna on changes at the coffee chain

will not be drawn on wider sector trends, such as the effect of McDonald's stepping up its focus on the sector ... . - Fend off increasing competition from McDonald's and the UK's biggest coffee chain, Costa. - Win ...

Adwatch (April 18 ) Top 20 recall: Lynx

=) Lynx Bartle Bogle Hegarty New York/ Mindshare 37 6 ( ) McDonald's Leo ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been...sponsorship by McDonald s and Coca-Cola most unhelpful at the launch of its anti-obesity campaign ... to deflect some of the criticism, and we await the ads from McDonald s et al extolling the very real virtues of their multimillion-pound sponsorships. McDonald's grass roots football ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring...their Colleges boardrooms and actually visited a McDonalds they would find that the restraints they are calling ... ." As the official restaurant provider to London 2012, McDonald's is preparing to launch a 'Mascotathon' happy meal ... . The McDonald's promotion will involve the brand giving away nine million toys with its happy meals in a big ...

Alan Mitchell: Advertisers, face it, your consumers hate you

, along came Ronald McDonald. A few years after that, out went Ronald McDonald. Let's look ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.